Premium publishers have traditionally struggled to offer digital media at scale. The Direct Premium Network (DPN) solves this by uniting some of New Zealand’s most iconic, trusted brands into one seamless buy, built exclusively for direct advertisers.
A collective of 8 independent publishers + 2 boutique DOOH brands.
These brands create some of NZ’s most respected and influential content, trusted by highly engaged audiences.
One booking delivers a cross-channel campaign reaching 850k+ unique Kiwis online, plus millions more through premium digital billboards in high-traffic locations nationwide.
Audience-first approach: campaigns are weighted to the audience you are targeting, while still delivering valuable reach across the wider network.
The DPN offers a two-fold advantage: environment + reach
Why the DPN?
We wanted to solve a problem for Marketers
Before building the DPN, we did some investigating!
We asked a group of senior marketers:
What are your biggest challenges in digital buying?
How do you currently plan/spend your budgets?
What would your ideal media campaign look like?
Their answers were clear:
Fragmentation across publishers made it hard to buy premium media at scale.
There was frustration around wasted spend and lack of transparency.
Marketers wanted campaigns that were simple, efficient, and delivered in trusted environments.
