The Law Association is an independent membership organisation for New Zealand’s legal profession. They represent individuals across the entire profession, including law students, legal executives, lawyers, partners, and beyond.

They are passionate advocates for advancing the law profession, facilitating almost 20 committees and hosting country-wide networking events. They create hundreds of hours’ worth of legal educational content each year and provide some of the best legal forms in New Zealand.

Lawnews, their recently launched digital platform has over 7,000 paying subscribers. In 2024 LawNews has evolved and become commercial offering integrated content solutions for premium advertisers.

This audience is very premium and the Law Association are investing heavily into a marketing campaign to get the brand out there.