From Bauer Media to Stuff, TVNZ to NZME, my career has spanned the full spectrum of media; print, digital, radio, TV, and newspapers. I’m known for my sharp instincts, creative ideation, and ability to negotiate and deliver innovative, multi-platform strategies that cut through the noise.

Whether I’m working with direct clients or collaborating with media agencies, I bring trusted expertise, deep relationships, and a reputation for delivering results.
Simply put: I know how to make media work smarter.

That old beach video playing on my homepage is my siblings and I back in the late 70’s up north; sandy, sunburnt, and completely carefree. It makes me smile every time. Why? Because it tells a story. A real one. The kind that doesn’t need filters, just feeling.

And that’s exactly what I love about the brands I represent; each one has its own story to tell. Real, human, full of character.

My job? Helping brands find the spotlight so they too can tell their story.