Whilst the media landscape is changing, my brands have never been more valuable

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Whilst the media landscape is changing, my brands have never been more valuable |

Despite the rapid growth of digital media, my brands offer something digital often can’t; intimacy, focus, and trust.

Every brand that I represent is a true “coffee table read”These magazines stick around — they’re picked up, read, and re-read over a long time.

That lasting presence creates ongoing exposure and deeper engagement for advertisers.It’s a premium, high-value platform that delivers more than just impressions — it delivers impact.

Complement don’t compete;the power of integrated media |

A visual collage showing different platforms displaying Shark Beauty products. A smartphone on the left displays an Instagram story featuring hair care tools. At the top right, an open magazine ad showcases a woman using a hairdryer with the text emphasizing no heat damage. At the bottom, a computer monitor shows a webpage listing various Shark Beauty products, including hair styling tools and appliances.

These brands offer a multi-platform ecosystem that few other channels can truly replicate, seamlessly blending print, digital, social, video, and experiential touchpoints to create deeper, more meaningful connections with audiences.

My brands can also offer a two-fold approach -short snippets of information through digital and social and then longer ‘relationship reading’ on the weekends

Readers often refer to ‘having a relationship’ with their favourite magazine brand

The Value of Trust in Today’s Media Environment

Deep, uninterrupted engagement; the average reader spends 97 minutes with a magazine. That level of attention is hard to match across other media channels.

Many readers are paying subscribers, committed to staying connected to their favourite titles. These brands don’t just inspire — they guide readers through the full path to purchase:

Inspiration → Education → Consideration → Purchase

Quality time with quality audiences

Smiling woman sitting on a sofa, wearing a pink dress, holding an open book, in a cozy indoor setting.

Generally speaking, magazines are consistently ranked among the most trusted media platforms. Readers actively choose to engage with magazines, rather than skipping or ignoring them like digital ads. Magazines offer a break from digital noise, creating a more intentional, focused, and immersive experience. This makes them a powerful environment for advertisers looking to connect meaningfully with audiences.

A hedgehog carefully positioned between plastic bags containing goldfish, accompanied by the Volkswagen logo and the text "Precision Parking. Park Assist by Volkswagen."

Efficiency & Effectivness

Print advertising delivers in a premium, uncluttered environment. Magazine ads are larger, more visually appealing, and hard to miss — unlike easily skipped or scrolled-past digital ads. Readers spend more time engaging with the creative, not just glancing at it. While print doesn’t offer instant tracking, it’s backed by robust, gold-standard measurement. Nielsen CMI provides accurate audience and purchasing data. The result? High-impact advertising with trusted reach and meaningful resonance.

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